Coaching
for B2B Tech Founders
Some of the founders I've worked with.
Some of the founders I've worked with.
"Greg is a true innovator of sales as a career in the fast-changing deep tech world. and in the way he approaches his learning and the way people he works with, regardless of the functions or titles. He influences growth in and beyond his area of responsibility. That makes him an equally great leader, mentor and at the same time a great individual contributor."
Sina Meraji
Founder & CEO at Learning Loop
"Greg has mastered an effective delivery of constructive feedback. As founders, we are usually people with strong opinions and for some, it may not be common to hear pushback. But with Greg, he is able to not just share differing opinions but with thoughtful examples and context AND without the pushiness."
Julie Ng
Founder & CEO at Learning Loop
"Greg has advised our company on topics ranging from sales strategy to the small but important details of messaging. What mainly resonated with me is his style of sales, which is the opposite from the classic "car salesman". It's all about a genuine intention to help and add value to the client. No tricks"
Ivo Verhaegh
Co-Founder & CEO at Powerhouse.AI
"As a CRO who had Marketing reporting to him, he was extremely understanding of what marketing needs in order to flourish - not something commonly found in someone who's spent almost their entire career in sales. Greg's passion for learning and coaching people is rare and you can tell that he truly enjoys watching the people around him grow."
Juinn Tan
Founder at Hush Consulting
"Greg was invited to run a sales related masterclass for aspiring founders looking to sell concepts before building their products. He sourced for questions from founders early on, before preparing answers & case studies to attend to each category of question. He also took time out to understand the ideas & business models of each team while answering their questions on a 1:1 basis. Founders found it extremely helpful, with all founders rating Greg's session very favourably!"
Sean Wong
Program Manager, Antler
"Working with Greg has been an incredibly valuable experience as a founder. He has a unique way of asking the right questions that help uncover clarity amidst uncertainty. More than that, he provides a safe and open space where I could share challenges, tears, and doubts without hesitation. His thoughtful guidance helped me navigate key decisions for Spiffify with greater confidence and direction. For any early-stage tech entrepreneur looking for a coach who truly understands the founder journey and provides both clarity and support, I highly recommend working with Greg."
Joyce Lo
Founder, CEO Spiffy Ltd
"Greg's been coaching me about sales for the past few months. And I don't mean the sleazy kind of sales, I mean the bring-value-or-bow-out kind of sales. He's recommended incredible books, taught me about the frameworks he uses and helped me solidify the ton of abstract concepts they contain with practical examples from his day-to-day. Besides his knowledge, what makes Greg great at sales and coaching is the simple fact that he's really fun to spend time with, and I've thoroughly enjoyed the times when our conversation about sales have turned into serious questions about philosophy and the meaning of life.
Rami Aladdin
Founder at Twine
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Juinn Tan
Founder at Hush Consulting
"As a CRO who had Marketing reporting to him, he was extremely understanding of what marketing needs in order to flourish - not something commonly found in someone who's spent almost their entire career in sales. Greg's passion for learning and coaching people is rare and you can tell that he truly enjoys watching the people around him grow."
Ivo Verhaegh
Co-Founder & CEO at Powerhouse AI
"Greg has advised our company on topics ranging from sales strategy to the small but important details of messaging. What mainly resonated with me is his style of sales, which is the opposite from the classic "car salesman". It's all about a genuine intention to help and add value to the client. No tricks"
Julie Ng
CEO, Co-Founder at Vase.ai
"Greg has mastered an effective delivery of constructive feedback. As founders, we are usually people with strong opinions and for some, it may not be common to hear pushback. But with Greg, he is able to not just share differing opinions but with thoughtful examples and context AND without the pushiness."
Sina Meraji
Founder & CEO/CTO at Learning Loop
"Greg is a true innovator of sales as a career in the fast-changing deep tech world. and in the way he approaches his learning and the way people he works with, regardless of the functions or titles. He influences growth in and beyond his area of responsibility. That makes him an equally great leader, mentor and at the same time a great individual contributor."
Hear from them
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Some of the founders I've worked with.
Founder & CEO/CTO at Learning Loop
Sina Meraji
"Greg is a true innovator of sales as a career in the fast-changing deep tech world. and in the way he approaches his learning and the way people he works with, regardless of the functions or titles. He influences growth in and beyond his area of responsibility. That makes him an equally great leader, mentor and at the same time a great individual contributor."
CEO, Co-Founder at Vase.ai
Julie Ng
"Greg has mastered an effective delivery of constructive feedback. As founders, we are usually people with strong opinions and for some, it may not be common to hear pushback. But with Greg, he is able to not just share differing opinions but with thoughtful examples and context AND without the pushiness."
Co-Founder & CEO at Powerhouse AI
Ivo Verhaegh
"Greg has advised our company on topics ranging from sales strategy to the small but important details of messaging. What mainly resonated with me is his style of sales, which is the opposite from the classic "car salesman". It's all about a genuine intention to help and add value to the client. No tricks"
Founder at Hush Consulting
Juinn Tan
"As a CRO who had Marketing reporting to him, he was extremely understanding of what marketing needs in order to flourish - not something commonly found in someone who's spent almost their entire career in sales. Greg's passion for learning and coaching people is rare and you can tell that he truly enjoys watching the people around him grow."
Project Manager at Antler
Sean Wong
Greg was invited to run a sales related masterclass for aspiring founders looking to sell concepts before building their products. He sourced for questions from founders early on, before preparing answers & case studies to attend to each category of question. He also took time out to understand the ideas & business models of each team while answering their questions on a 1:1 basis. Founders found it extremely helpful, with all founders rating Greg's session very favourably!
Founder, CEO Spiffy Ltd
Joyce Lo
Working with Greg has been an incredibly valuable experience as a founder. He has a unique way of asking the right questions that help uncover clarity amidst uncertainty. More than that, he provides a safe and open space where I could share challenges, tears, and doubts without hesitation. His thoughtful guidance helped me navigate key decisions for Spiffify with greater confidence and direction. For any early-stage tech entrepreneur looking for a coach who truly understands the founder journey and provides both clarity and support, I highly recommend working with Greg.
Founder at Twine
Rami Aladdin
Greg's been coaching me about sales for the past few months. And I don't mean the sleazy kind of sales, I mean the bring-value-or-bow-out kind of sales.
He's recommended incredible books, taught me about the frameworks he uses and helped me solidify the ton of abstract concepts they contain with practical examples from his day-to-day.
Click on photo to
read more